About two months ago, the Playboy Store was having a big sale and I bought a bunch of back issues of the magazine. I’m a fan of Playboy–although not so much as I once was, because of some customer-service problems that I had one time–and I especially love seeing how it has changed over time.
I’m not just talking about the models, either–although they have changed tremendously as our concept of beauty has changed. I’m also talking about the topics covered, and the magazine’s design.
One of the magazines is from February 1999, and for all of you “Dancing With the Stars” fans out there, it features Pamela Anderson on its cover. And of course she looks amazing, even though by the late ’90s she already was thought of as past her peak (she had posed for the magazine originally about a decade prior). It’s clear by the spread inside that she was on at least her second pair of implants. No telling how many different surgeries that she has had by now but I know that it has been at least four and possibly as many as six or seven.
But what actually grabbed my attention first was a feature called “Video Valentines” about using the Internet to send recorded video messages for Valentine’s Day. This was a new phenomenon in early 1999 (yep, believe it or not, there was a time that none of us were nearly so Internet savvy…although by 1999 I had had regular Internet access for three years).
Interesting quote: “Don’t expect the picture quality of v-mail to match that of television. The business-card-sized images look less like MTV and more like a surveillance recording of a liquor-store holdup.”
On the same page there also is a sidebar about attaching photographs to e-mail messages. Ahhhhh a more innocent time.
Apparently there was a lot of interest and fascination in the Internet’s most basic features during that time, because a cover tease leads the reader to a feature about being very careful about what you write in e-mails, noting that if you are not careful, lots of people can gain access to what you send and receive.
Tech articles were everywhere actually. I really was intrigued by the big feature that compared “two recently-launched home-video components with the potential to make the VCR obsolete.” Yep, one of them was TiVo. (The other was something called ReplayTV which, I guess, ended up being the Sony Betamax to TiVo’s VHS.) I was floored…had no idea that TiVo has been around for more than a decade now. At that time a TiVo unit retailed for $500 and the subscription fee was $9.95. No idea how much it costs now.
Inside there is an ad for Mark McGwire and Sammy Sosa 22-karat gold baseball cards, commemorating the home-run race of the previous MLB season. I wonder how many people bought those things? I wonder if anyone bought them but later destroyed them?
Also in sports, a previous issue held in it a cover story on Mike Tyson. A reader reacted by calling Tyson “articulate and focused, though certainly troubled.”
Compare to the issue of February 1988–which I bought because it touted a spread of British Page Three Girls, my favorite–and guess what? There’s Tyson again, only this time in his heyday beside the headline “Tyson the Terrible.”
There’s a big two-page ad on the Sony Handycam, which by today’s standards 22 years later–yikes that’s scary to quantify–looks enormous and unwieldy. A half-page ad elsewhere in the magazine touts the Sony Walkman.
Another two-page ad, for the CBS Compact Disc Club, allows you to buy six CDs for $1 plus shipping and handling, along with a seventh bonus CD “at the super low price of just $6.95.” Of course the catch is that you must agree to buy at least four more CDs over the next two years at “regular Club prices.” No clue how much that was in 1988. Some of the selections listed? Whitney Houston’s “Whitney,” Bruce Springsteen’s “Tunnel of Love,” U2’s “The Joshua Tree” and the soundtracks to “LaBamba” and “Who’s That Girl?”
One columnist lampoons the after-effects of the stock-market crash. Of 1987. And keep in mind that when this issue hit the stands, Reagan still was in office. YIKES.
And those Page Three Girls? Disappointing. For those who don’t know, British tabloid newspapers have been featuring topless ladies on page three of their publications for a generation. They were at their most prominent in the late ’80s although they’ve had a recent resurgence. This issue features several of them, but the photos are static and not especially revealing. For instance Gail McKenna–one of the most famous Page Threes ever, age 19 at the time of this printing–is depicted in two photos, but neither give us a really good look at her. The design work on these pages also isn’t good…I would guess that this more is a reflection of mechanical (and technological) limitations than of a lack of creative inspiration.
Actually the single most interesting–although maybe not the most immediately obvious–difference between the magazine in 1988, 1999 and today is the number of pages devoted to naked women. That 1988 issue has 27 pages of nudes (out of 174) and doesn’t show skin until page 68. In the ’99 issue the nudity begins on page 36 and has 40 (of 176). The nudity in the February 2009 issue starts on page one. That issue also has 40 pages of it in all, but get this: only 122 total pages in the magazine.
And so I’m looking through these time capsules and thinking of how my life has changed during this span even more than the magazine has. In February of 1988 I was in seventh grade for God’s sake…even one page of feminine nudity would have sent me over the edge. I was just starting in a new school district, too, after my family had moved–that would have a lasting impact that at the time I did not fully realize. Just more than a decade later, in February of 1999, I was dating my first girlfriend and generally was pretty happy for the first time ever. Fast forward another decade to last February, and by then I was even happier: just had started a new job, in a new place, with the love of my life right beside me.
Who knows what Playboy will be like in another decade? And who knows what my life will be like by then? I admit some fear and trepidation about the answers to both of these questions.